Senior Marketing Specialist

Company: Pentavalue
Location: [Cairo / Remote / Hybrid]
Department: Marketing
Reports to: Marketing Manager / Head of Marketing

Job Overview

Pentavalue is seeking a results-driven Senior Marketing Specialist to lead the planning, execution, and optimization of integrated marketing campaigns that support business growth and brand awareness. The ideal candidate will combine strategic thinking, digital marketing expertise, and strong analytical skills to drive demand generation, enhance brand positioning, and support sales initiatives.

Senior Marketing Specialists typically plan and execute marketing campaigns, analyze campaign performance, and coordinate with sales and creative teams to ensure marketing activities align with company goals.

Key Responsibilities

Marketing Strategy & Campaigns

• Plan, execute, and optimize multi-channel marketing campaigns (digital, social media, email, content, and paid media).

• Support the development and execution of B2B marketing strategies targeting enterprise clients and partners.

• Coordinate marketing initiatives aligned with company growth objectives.

Digital Marketing & Lead Generation

• Manage lead generation campaigns across digital channels including LinkedIn, Google Ads, and email marketing.

• Develop and execute SEO/SEM strategies to improve website traffic and conversion.

• Monitor campaign KPIs and continuously optimize performance.

Content & Brand Management

• Collaborate with design and content teams to create:

  • Blogs

  • Case studies

  • Whitepapers

  • Website content

  • Social media campaigns

• Ensure consistent brand messaging across all channels.

Analytics & Reporting

• Track campaign performance using Google Analytics, CRM, and marketing automation tools.

• Prepare regular reports on campaign performance, lead quality, and ROI.

• Use insights to improve future marketing strategies.

Collaboration

• Work closely with sales, product, and leadership teams to align marketing and revenue goals.

• Coordinate with external vendors, agencies, and media partners when needed.

Market Research

• Analyze market trends, competitors, and customer behavior.

• Identify new opportunities for customer acquisition and brand positioning.

Requirements

Experience

• 4–6+ years of experience in marketing, preferably in technology, SaaS, or digital solutions companies.

• Proven experience in digital marketing, demand generation, and campaign management.

Education

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

Skills

• Strong knowledge of:

  • Digital marketing channels

  • SEO/SEM

  • Content marketing

  • Marketing automation

• Experience with tools such as:

  • Google Analytics

  • HubSpot / Salesforce / CRM tools

  • Social media management platforms

• Excellent analytical, communication, and project management skills.

Preferred Qualifications

• Experience in B2B marketing or software/IT services industry.

• Experience managing LinkedIn Ads and account-based marketing (ABM).

• Familiarity with marketing automation platforms.

• Strong copywriting and storytelling skills.